Thrust Areas of the Congress
  • Make in India Make in India is an initiative of the Government of India to encourage multi-national, as well as domestic, companies to manufacture their products in India. It was launched by Prime Minister Narendra Modi on 25 September 2014. India would emerge, after initiation of the programme in 2015, as the top destination globally for foreign direct investment, surpassing China as well as the United States.
  • Skill India Skill India is an initiative of the Government of India. It was launched by Prime Minister Narendra Modi on 16 July 2015 with an aim to train over 40 crore people in India in different skills by 2022. The initiatives include National Skill Development Mission, National Policy for Skill Development and Entrepreneurship 2015, Pradhan Mantri Kaushal Vikas Yojana (PMKVY) scheme and the Skill Loan scheme.
  • Smart Cities Smart Cities mission is an urban renewal and retrofitting program by the Government of India with a mission to develop 100 cities all over the country making them citizen friendly and sustainable. The Union Ministry of Urban Development is responsible for implementing the mission in collaboration with the state governments of the respective cities.
  • Digital India Digital India is an initiative by the Government of India to ensure that Government services are made available to citizens electronically by improving online infrastructure and by increasing Internet connectivity. It was launched on 1 July 2015 by Prime Minister Narendra Modi. The initiative includes plans to connect rural areas with high-speed internet networks.

Master of Business Administration

Conference Themes:

  • Governance and Corporate Performance
  • Guerrilla/Buzz/Experiential Marketing
  • Marketing in the Digital Age
  • Indian Capital Market Reforms
  • Product Innovation in Banking
  • Volatility in Indian Stock Market
  • Societal Entrepreneurship
  • Green Marketing
  • Service and Relationship Marketing
  • Tourism Marketing
  • Lean Management
  • Foreign Direct Investment
  • Mergers and Acquisition
  • Corporate Social Responsibility
  • Total Quality Management


Dr. Sonia Chawla
Department of Business Management